Arcadis Rebrand Strengthens Global Positioning
Arcadis has unveiled its new, refreshed brand identity and will now go to market globally under one brand. The announcement follows two years of investment in joining up its 28,000 people in a single operating model, which enables Arcadis to bring the very best knowledge and technical expertise to clients across the globe. The new brand will be adopted across the 70 countries in which Arcadis operates and will see legacy brands being phased out, including Langdon & Seah, Hyder Consulting, ARCADIS Logos and EC Harris. Callison and RTKL, Arcadis’ architectural brands, are also merging to create CallisonRTKL. Neil McArthur, Chief Executive Officer, Arcadis said: “Our clients tell us that the challenges they face call for their business partners to adapt and innovate, to bring their best ideas and expertise from around the world. Over the past two years we have invested heavily in our business to meet these client needs. “We are already seeing this approach bear fruit through applying our global capabilities to win work on mega projects such as the Kingdom Tower in Saudi Arabia and the protection of New York following Hurricane Sandy.” The refreshed brand reflects Arcadis’ ability to seamlessly draw on our global capabilities to provide exceptional and sustainable outcomes across the whole lifecycle of natural and built assets. “Coming together under the single new brand is also an important step in bringing our people together to realise our passion of improving the quality of life and being recognized as the best,” McArthur adds. Arcadis Asia’s business growth and strategy looks…
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