With a mission to cement its reputation as a leading property development group within the Malaysian construction market, Tropicana Corporation Berhad seeks to deliver innovative and quality products that enhance stakeholder value.
REDEFINING THE ART OF LIVING
Having been incorporated in 1979, Tropicana Corporation Berhad (Tropicana) has since become one of Malaysia’s leading property development and management businesses, with capabilities in property investment, recreation and resorts, investment holdings, and more.
Tropicana City, a mixed commercial development comprising a mall, office tower, and serviced apartments, marked the company’s maiden venture into property investment and has recorded a 100 percent occupancy rate.
Tropicana’s management services provide expertise in property management for its clients and maintenance for residential and commercial developments. Its management portfolio includes the Tropicana Gold and Country Resort, Tropicana Indah Homes, and Tropicana Danga Bay, with future developments in the pipeline.
In addition, the company’s recent debut in the hospitality industry includes Tropicana The Residences, in partnership with W Kuala Lumpur. This 1.28-acre freehold development on Jalan Ampang features 353 units managed by Tropicana, a saltwater infinity pool, and stunning views of the Kuala Lumpur skyline.
DIGITAL INNOVATION
As Tropicana continues to grow as a corporation, it seeks to reap the benefits of emerging technologies to advance and streamline its business operations.
The COVID-19 pandemic has fuelled the adoption of digitalised operations widely across the construction industry, and Tropicana endeavours to stay abreast of these developments by digitalising its internal processes.
The Tropicana 360 app (T360), which is currently being rolled out across its social media channels,, is a digital platform designed by Tropicana to provide value-added solutions for a wide variety of its developments and clubhouses.
The app delivers solutions through an automated channel and is tailored to integrate customer service avenues across Tropicana’s internal teams, whilst providing user updates on the progress of ongoing projects.
It is anticipated that T360 will deliver property news, development management, and facilities information simultaneously across one seamless platform.
In addition, the T Privilege Loyalty programme (T Privilege) is another digital innovation that Tropicana has recently implemented.
Accessed through the T360 app, T Privilege offers subscribers the opportunity to unlock deals and rewards, such as complementary priority passes to Tropicana developments, exclusive events, property launches, birthday treats, and shopping and dining privileges.
By investing in digital innovation, Tropicana hopes to cultivate and maintain long-term business growth well into the future.
MAKING A DIFFERENCE
In terms of its environmental, social, and governance (ESG) practices, Tropicana promotes a balanced and meaningful narrative.
The company’s holistic sustainability policy, established in 2022, aligns closely with Tropicana’s wider vision of being a leader within the construction industry; ESG practices strengthen Tropicana’s organisational resilience and strategic decision-making processes, alongside the deployment of its sustainable development plan.
In short, the sustainability policy outlines Tropicana’s intention to monitor the whole organisation’s environmental parameters, such as greenhouse gas (GHG) emissions, energy and water usage, waste, and compliance with green building features.
Since implementing its people, planet, and partnership (PPP) principles as part of the Green Journey initiative, a socially attuned approach to sustainability, Tropicana has built over 375 acres of green land across 16 developments; planted more than 6,500 trees; retained 23 rivers and creeks, 12 waterfalls, and three lakes; installed over 2,200 solar panels and windmills; and build over 11 kilometres (km) of biking and walking trails.
As a company determined to uphold its reputation as a well-established, environmentally responsible property developer, Tropicana’s motto is to redefine the art of living by constructing wholesome neighbourhoods where communities live, learn, work, play, and prosper for generations to come. In this way, Tropicana cements itself as a premium property developer with high ESG standards.
COMMUNITIES AT THE CORE
People are considered the company’s greatest asset. As such, Tropicana encourages a culture of excellence and leadership in its staff to strive towards success. As a nurturing organisation with the shared values of development and innovation, Tropicana is motivated to think and deliver as one with its people.
A township builder, Tropicana has a direct impact on its surrounding communities. Thus, initiatives such as a strong ESG programme outline the company’s commitment to uplifting underprivileged members of society, whilst its projects work to enhance economic development, improving the health and well-being of local communities.
Furthermore, Tropicana remains dedicated to local communities via its charity, the Tropicana Foundation, which makes donations and contributions to improve education and healthcare across Malaysia.
In addition, Tropicana promotes the development of its workforce by encouraging continuous learning and fair practice across the board. As such, employee diversity and inclusion is very important to the company, and Tropicana outwardly rejects any form of discrimination based on gender, ethnicity, age, or creed.
Tropicana’s diversity and inclusivity is exemplified by its support for women in the workplace. In 2022, 51 percent of the company’s workforce were women, compared to only 46 percent in 2021, with many holding management and executive-level positions.
Tropicana continues to endorse initiatives that prioritise gender equality, such as paid maternity and paternity leave and providing nursery rooms on-site.
TROPICANA CORPORATION BERHAD PARTNER
