Visa has announced the launch of its new one-stop portal, Visa Business Hub in Malaysia and Singapore in a bid to deliver further tangible value to business customers.
The Software-as-a-Service (SaaS or pay-as-you-use) helps Small and Medium Businesses (SMBs) save up to 25 percent on their IT expenses. This reduces upfront costs and implementation time for IT and the pay-on-use offers flexible user packages. The portal also houses a Business Academy that will assist SMBs to stay competitive through expert insights and advice.
Visa recognises that innovative SMBs in Asia are increasingly using SaaS applications to deliver great customer service, save costs and be more productive. Businesses choose to deploy these applications in core business processes such as managing their financial records, their employee payroll and customer relationship management. Additionally, they are using new tools to engage with their clients over social media and build a more loyal client base.
With the above in mind, Visa has developed a platform that will help banks increase usage of commercial cards by promoting offers and discounts relating to SaaS and Cloud services that could be paid for through a commercial card. The portal offers resources including those related to sales, marketing and customer communication, work collaboration, project management and CRM, human resources, accounting and legal, and website building and hosting.
“The SMB segment is a key market for Singapore, given that they contribute to almost 50 half of our country’s Gross Domestic Product (GDP) and 70 percent of the workforce. At Visa, we constantly look to create solutions that are innovative and meet the needs of our clients. The launch of Visa Business Hub will be able to address the key strategies that small and medium businesses are looking for including improving customer service and increasing productivity through streamlining of processes,” said Ms. Ooi Huey Tyng, Visa Country Manager for Singapore and Brunei.
Vikram Kshettry, Head of Small Business Products, Asia Pacific, Visa said: “We are pleased to launch Visa Business Hub as it will help Asian businesses which seek to make tangible improvements in their processes. Modern businesses face increased demands from their stakeholders to be digitally-enabled and this is often daunting. With the portal, SMBs can improve cash flow and optimise business processes, while reducing IT spend and complexity. SMBs can also access advice and coaching from industry leaders on how to stay competitive. For Visa clients, the portal will ensure deeper engagement with SMB customers and differentiate their solutions.”
