Nutrition Warehouse is the largest sports supplements and vitamins retailer in Australia. We sample the company’s infectiously positive and motivational outlook on life with COO, Duncan McHugh.
STRONGER EVERY DAY
Progress is a journey, and each day is a chance to become better versions of ourselves.”
The bold mantra of Nutrition Warehouse perfectly encapsulates how the company is pursuing excellence by embracing challenges, constantly raising the bar, and through its winning dedication to adapt and overcome.
One of the company’s values – ‘Stronger Every Day’ – symbolises its willingness to embrace challenges as opportunities to innovate and persevere through adversity, inspiring its people and clients to continuously learn, evolve, and exceed.
Predominantly an Australian retailer and e-commerce business selling sports supplements, vitamins, and a comprehensive array of nutritional products, the company is on a mission to inspire everybody to be ‘Built for Life’, a goal which can be personalised depending on the wants and needs of each individual.
The business was created by Founder, Grant Mayo, who the company proudly regards as the very definition of a seasoned professional. After adding both the Mr Australia and Mr World trophies to his impressive cabinet of achievements, he realised he’d completed that set of goals and called it quits on competitive bodybuilding, ending that storied chapter of his life.
Choosing to relocate to the Gold Coast to investigate the world of personal training, Mayo began to wonder where all the supplement stores were, thus identifying a gaping hole in the market.
“Now, with more than 115 locations across the nation, and a first store recently unveiled in New Zealand, with a dedicated, core team that includes past and present Australian and world champion athletes, alongside the vision of creating a big impact, big wow, and big lifestyle appeal, Nutrition Warehouse is unquestionably the bedrock of the Sports Nutrition market in Australia,” introduces COO, Duncan McHugh.
Elsewhere, exciting plans for brand expansion are well underway, with crucial wholesale contracts agreed in new geographies such as Hong Kong and Dubai, as well as ambitions to continue to unveil new stores domestically every year.
SOMETHING FOR EVERYONE
Regarding the growing prosperity of the health and wellness retail industry, McHugh believes it’s an increasingly fast-moving space where companies such as Nutrition Warehouse must constantly strive to exist on the cutting edge of new products and ingredients, embracing the latest health research and exciting, fresh scientific developments.
“Over the last few years, we have explored various new trends such as nootropics and other brain stimulants, whereas now, across the industry, we are seeing a rise in the popularity of hydration products, especially sports drinks, and products that can enhance your longevity,” he highlights.
“People want to live longer and better lives, as well as looking after things like their skin and joints to enable a better quality of life, or even just to be able to run around with their kids.”
For some clients it’s simply about accessing that extra burst of energy to bounce out of bed in the morning and complete a day of work, whereas other customers use the company’s products to get bigger and stronger in the gym.
“On the other end of the spectrum, we look after loads of triathletes and other fitness gurus that love to do marathons or other crazy endurance challenges, so for us it’s about having the perfect products that help everybody achieve whatever their goal is in life,” McHugh prides.
Furthermore, from an expansive range of protein powders and pre-workout supplements to vitamins, minerals, and energy drinks, Nutrition Warehouse caters to every possible need of its customers in order to help them achieve their ongoing health and fitness goals.
ENJOYING THE JOURNEY AND DELIVERING WOW
Nutrition Warehouse knows that happiness is not a destination and thus endeavours to deliberately create great moments every step of the way for its customers on their individual health and fitness journeys.
“We’re adaptable, curious, and constantly changing. We take time to reflect, appreciate the experiences and lessons throughout the journey, and celebrate the small wins along the way,” McHugh expands.
“We’re not an average company, our service is not average, and neither are our people. We are committed to crafting extraordinary and unforgettable experiences for our customers, partners, and colleagues,” he gushes.
With its incredible team, many of whom are nutritionists and personal trainers, the company is proud to have garnered an impressive reputation for exceptional customer service across all factions of the business, as its people all possess an undeniable passion for helping people become their best selves.
“Delivering WOW is not just a goal; it’s a standard by which we measure our success, setting us apart as a company that strives to amaze and astonish in everything we do.”
Nutrition Warehouse believes that we are all stronger together, and this is the key to achieving mutual success.
“We understand that in order to reach our goals, we must uplift and support one another, fostering an environment where individual achievements contribute to the growth of our entire community,” McHugh concludes proudly.
From day one, community has been at the heart of what Nutrition Warehouse does, and the people this includes share one overarching purpose of inspiring everyone to be ‘Built for Life’.
NUTRITION WAREHOUSE PARTNER
